Working across brand identity, UX/UI, web design and learning design, I help organisations communicate complex ideas through clear, purposeful and accessible design.

Previously working in primary education, specialising in inclusion support, I designed learning experiences for students with diverse needs. This taught me how people process information, build understanding and engage with new ideas. This has developed my design practice with the understanding that good design isn't just about aesthetics, it's about communication.

The combination of design and education gave me an intrinsic understanding of what successful communication actually requires: knowing your audience.

Whether I'm developing a brand identity, designing a digital experience or creating a learning resource, my process remains the same: understand the audience, define what they need to know, and design a system that communicates it clearly.

Good design develops understanding while upholding aesthetics and accessibility. This is the standard I hold every project to, creating work that is purposeful, intuitive and impactful.

Hi, I'm Emma Pratt.

I am a graphic, digital and learning experience designer based in Sydney, Australia.